The new November issue of the monthly Web Marketing newsletter has been published, covering some of the recent stories on web search and online marketing trends.

This month's edition looks at the ways to optimise video content for search and how this increasingly popular online medium can be used to generate website traffic and new business leads. It also considers the 'bounce rate' metric available within Google Analytics and how this can be used to improve the marketing performance of a website. Finally the newsletter reviews the recent data published by the Australian Bureau of Statistics on the use of the Internet and websites by businesses in Australia.

If you want to sign up for future issues of this newsletter, please do so by using the form at the bottom of this page. To view back issues of this newsletter you can see the archive by date or by subject.

Labels: newsletter

The new October issue of the monthly Web Marketing newsletter has been published today, covering some of the recent stories on web search and online marketing trends.

This month's edition looks at the use of different pricing models that are commonly offered for the management of PPC advertising campaigns and how these can benefit or disadvantage advertisers. It also reports on the launch of Google's new web browser, called Chrome, and what impact this may have in the increasingly competitive browser market. Finally this edition reviews LinkedIn, the social networking tool for business people worldwide and consider how this can be used effectively by members and advertisers.

If you want to sign up for future issues of this newsletter, please do so by using the form at the bottom of this page. To view back issues of this newsletter you can see the archive by date or by subject.

Labels: newsletter

The September issue of the monthly Web Marketing newsletter has been published today, covering some of the recent stories on web search and online marketing trends.

This month's edition looks at Google's PageRank algorithm and what information this provides to web marketers, plus asks how much attention this should be given. It also reviews a series of recent blog postings from Google that begin to expose the search quality processes that are undertaken by the company to monitor and improve their natural search listings. Finally the newsletter looks at the latest quarterly figures for online advertising spend in Australia, published by the IAB, which shows search marketing spend continuing to grow and dominate the market.

If you want to sign up for future issues of this newsletter, please do so by using the form at the bottom of this page. To view back issues of this newsletter you can see the archive by date or by subject.

Labels: newsletter

The August issue of the monthly Web Marketing newsletter has been published today, covering some of the recent stories on web search and online marketing trends.

This month's edition looks at the new enhancements added by Google to their AdWords PPC tool over the past month and how these can help advertisers. It also reviews Cuil, the much-hyped new search engine that has just been launched and lays claim to be a serious competitor to Google. Finally the new edition of the newsletter looks at the recent changes to the Australian domain name system and how this may affect the domain resale market.

If you want to sign up for future issues of this newsletter, please do so by using the form at the bottom of this page. To view back issues of this newsletter you can see the archive by date or by subject.

Labels: newsletter

The new July issue of the monthly Web Marketing newsletter has been published, covering some of the recent stories on web search and online marketing trends.

This month's edition looks at how search on the mobile web is gaining ground as a powerful source of new business for some companies and what needs to be done to websites to take advantage of this growing market sector. It also considers the issue of competitor activity within PPC advertising and how companies can keep ahead of the game and not to be drawn into distracting bid activity. Finally the newsletter reviews the requirements for optimising PDF documents, which are increasingly being indexed by the main search tools and can provide another route for searchers to find online content.

If you want to sign up for future issues of this newsletter, please do so by using the form at the bottom of this page. To view back issues of this newsletter you can see the archive by date or by subject.

Labels: newsletter

The June issue of the monthly Web Marketing newsletter has been published, covering some of the recent stories on web search and online marketing trends.

This month's edition looks at the importance of increasing links into a website and how different types of content can be used to attract links and visitor traffic from other websites. It also examines some recent research in to the changing search habits seen over the past 6 years and finally the new edition reviews the new Live Search Cashback service which has just been launched by Microsoft, and the possible implications for search engines in the future.

If you want to sign up for future issues of this newsletter, please do so by using the form at the bottom of this page. To view back issues of this newsletter you can see the archive by date or by subject.

Labels: newsletter

The new May issue of the monthly Web Marketing newsletter has been published, covering some of the recent stories on web search and online marketing trends.

This month's edition looks at several pieces of research that have just been published. The first analyses the trend for online shopping in Australia and how growth seems to have halted due to the limitations being set by retailers. The second research report looks at how web searchers are using 'universal' search results on Google and the other main search engines and what this means for search engine marketing campaigns. Finally the newsletter takes a technical look at the issues involved when moving a website to a new hosting location or domain name and what impact this can have on search engine indexing and rankings.

If you want to sign up for future issues of this newsletter, please do so by using the form at the bottom of this page. To view back issues of this newsletter you can see the archive by date or by subject.

Labels: newsletter