The latest issue of the monthly Web Search & Marketing newsletter has been published for February, covering some of the recent stories on web search and online marketing trends.

This month's edition covers some more Google products, as it looks at some recent releases of services and new features. Firstly, there is a review of Google's click-to-call phone numbers, which allow advertisers to target users of Internet smartphones and so this creates new opportunities for AdWords advertisers.

This edition also looks at Google's new social networking service called "Buzz", which was launched in February but raised privacy concerns with the way it was introduced. Finally, the newsletter considers what a good month it has been for Microsoft, with the search alliance with Yahoo! being given the go-ahead, as well as the launch of its ambitious new mobile phone platform.

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The latest issue of the monthly Web Marketing newsletter has been published for January, covering some of the recent stories on web search and online marketing trends.

As with the previous January newsletters, this issue attempts to predict what might happen over the next 12 months with the main trends that might be expected in web search and online marketing, as well as look back at the predictions we made a year ago.

The past year has seen some continuing product and service developments by Google, as well as the launch of Microsoft's Bing search engine and their acquisition of Yahoo's search service. The full launch of this combined search tool is likely to be one of the main developments in 2010, which should also bring advantages to web users and advertisers as Google and Microsoft compete for search share and advertising spend. In addition, the social networking scene can't be ignored, particularly the recent growth of Twitter, but 2010 will be a notable year in terms of how this media will be used and how it will be developed.

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The latest issue of the monthly Web Marketing newsletter has been published for December, covering some of the recent stories on web search and online marketing trends.

This month's edition looks at the top 10 ways to develop high quality links for a website, as voted for by industry practitioners. It also reviews the new Internet advertising figures released for the past quarter by IAB Australia, which show continued growth in the search advertising market. Finally this month, the newsletter considers the introduction of Google's new service, "Promoted Videos", which is a new way to place videos on YouTube (as well as on other video related sites) and to make it easier for people to find these videos.

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The latest issue of the monthly Web Marketing newsletter has been published for November, covering some of the recent stories on web search and online marketing trends.

This month's edition looks at the new deal that Twitter has recently signed with Microsoft and Google to incorporate its 'real time' feeds into their search engine results. It also reviews Google's recent launch of Place Pages for Google Maps which gives much more comprehensive information about a location. Finally this month, the newsletter considers the new Intelligence tool and other enhanced features that Google has added to their Analytics service.

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The latest issue of the monthly Web Marketing newsletter has been published for October, covering some of the recent stories on web search and online marketing trends.

This month's edition is dominated by Google developments and issues. Firstly it looks at the new Google Sidewiki feature which enables web users to add or review shared comments about any website or web page. It also reviews Google's recent blog posting that confirms the status of the keywords meta tag not being used as a factor for search rankings. Finally this month's issue considers the Filter Manager function in Google's Analytics that allows users to block static and dynamic IP addresses, IP ranges and domains from its report data.

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The new September issue of the monthly Web Marketing newsletter has been published, covering some of the recent stories on web search and online marketing trends.

This month's edition looks at Google's announcement of their next-generation search architecture, dubbed Google 'Caffeine', and the implications for website rankings. It also reviews how Australia's Internet advertising sector continues to grow, from the latest IAB quarterly and annual figures. Finally this month, the issue covers the launch of the new Bid Simulator Tool for Google AdWords, which can be used by advertisers to view the potential impact of a different bid level within their PPC advertising results.

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The new August issue of the monthly Web Marketing newsletter has been published, covering some of the recent stories on web search and online marketing trends.

This month's edition looks at Microsoft and Yahoo!'s new partnership which combines their search technologies and market reach with the aim of taking on Google search at its own game. It also reviews the Search Query function in the new Google AdWords interface and how to use it to refine campaigns and save money. Finally, the new issue looks at Custom Reporting in Google Analytics and how this can be used to personalise reports more precisely to include more relevant data.

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The new July issue of the monthly Web Marketing newsletter has been published, covering some of the recent stories on web search and online marketing trends.

This month's edition looks at Microsoft's launch of Bing, its new a 'decision engine', which is designed to "empower people to gain insight and knowledge from the Web". It also reviews the release of Google's Wave, the new collaborative communications platform which has the potential to create massive workplace and communication efficiencies. Finally, this edition covers tips on how to use email-marketing campaigns as a powerful online marketing tool.

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The new May issue of the monthly Web Marketing newsletter has been published, covering some of the recent stories on web search and online marketing trends.

This month's edition looks at the three types of keyword matching in Google Adwords and the best practice on using them to save money in an online advertising campaign. It also reviews how Google has made changes to its search results in the past month, so that they now include 'sitelinks' for results below first position and also additional listings based on search locality, driven by a searcher's IP address. Finally, the newsletter considers how Google Analytics' Motion Charts can be used to give a graphical comparison between keywords, on up to three parameters, to analyse which are performing best over a specified time period.

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The latest issue of the monthly Web Marketing newsletter has been published, covering some of the recent stories on web search and online marketing trends.

This month's edition looks at the role of the Title tag in search engine optimisation and how this should be used to help achieve ranking positions and also encourage visits to a website. It also considers the Keyword Positions Report within Google Analytics and how this can be a benefit to Google AdWords advertisers. Staying with Google AdWords, the third article looks at the new 'interest-based' advertising option that's just been launched in beta by Google to help advertisers improve their targeting opportunities.

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The latest issue of the monthly Web Marketing newsletter has been published, covering some of the recent stories on web search and online marketing trends.

This month's edition looks at the latest figures on Internet advertising in Australia for the last quarter and for 2008, which still show impressive growth trends, particularly in search advertising. It also reviews the recent tests made by Yahoo! for a new format of PPC advert which integrates images or video. Finally, this edition covers the benefits to business websites of the Site Overlay function within Google Analytics.

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The new February issue of the monthly Web Marketing newsletter has been published, covering some of the recent stories on web search and online marketing trends.

This month's edition looks at Google's local business listings and some new enhancements that have been added to their local business adverts. It also covers the use of goals within Google Analytics and how these can provide valuable data about the way a website converts visits to customers. Finally this month the newsletter reports on the recent story about Wikipedia and how the sheer size and activity on the site is creating editorial problems for this online resource.

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The new November issue of the monthly Web Marketing newsletter has been published, covering some of the recent stories on web search and online marketing trends.

This month's edition looks at the ways to optimise video content for search and how this increasingly popular online medium can be used to generate website traffic and new business leads. It also considers the 'bounce rate' metric available within Google Analytics and how this can be used to improve the marketing performance of a website. Finally the newsletter reviews the recent data published by the Australian Bureau of Statistics on the use of the Internet and websites by businesses in Australia.

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The new October issue of the monthly Web Marketing newsletter has been published today, covering some of the recent stories on web search and online marketing trends.

This month's edition looks at the use of different pricing models that are commonly offered for the management of PPC advertising campaigns and how these can benefit or disadvantage advertisers. It also reports on the launch of Google's new web browser, called Chrome, and what impact this may have in the increasingly competitive browser market. Finally this edition reviews LinkedIn, the social networking tool for business people worldwide and consider how this can be used effectively by members and advertisers.

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The September issue of the monthly Web Marketing newsletter has been published today, covering some of the recent stories on web search and online marketing trends.

This month's edition looks at Google's PageRank algorithm and what information this provides to web marketers, plus asks how much attention this should be given. It also reviews a series of recent blog postings from Google that begin to expose the search quality processes that are undertaken by the company to monitor and improve their natural search listings. Finally the newsletter looks at the latest quarterly figures for online advertising spend in Australia, published by the IAB, which shows search marketing spend continuing to grow and dominate the market.

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The August issue of the monthly Web Marketing newsletter has been published today, covering some of the recent stories on web search and online marketing trends.

This month's edition looks at the new enhancements added by Google to their AdWords PPC tool over the past month and how these can help advertisers. It also reviews Cuil, the much-hyped new search engine that has just been launched and lays claim to be a serious competitor to Google. Finally the new edition of the newsletter looks at the recent changes to the Australian domain name system and how this may affect the domain resale market.

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The new July issue of the monthly Web Marketing newsletter has been published, covering some of the recent stories on web search and online marketing trends.

This month's edition looks at how search on the mobile web is gaining ground as a powerful source of new business for some companies and what needs to be done to websites to take advantage of this growing market sector. It also considers the issue of competitor activity within PPC advertising and how companies can keep ahead of the game and not to be drawn into distracting bid activity. Finally the newsletter reviews the requirements for optimising PDF documents, which are increasingly being indexed by the main search tools and can provide another route for searchers to find online content.

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The June issue of the monthly Web Marketing newsletter has been published, covering some of the recent stories on web search and online marketing trends.

This month's edition looks at the importance of increasing links into a website and how different types of content can be used to attract links and visitor traffic from other websites. It also examines some recent research in to the changing search habits seen over the past 6 years and finally the new edition reviews the new Live Search Cashback service which has just been launched by Microsoft, and the possible implications for search engines in the future.

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The new May issue of the monthly Web Marketing newsletter has been published, covering some of the recent stories on web search and online marketing trends.

This month's edition looks at several pieces of research that have just been published. The first analyses the trend for online shopping in Australia and how growth seems to have halted due to the limitations being set by retailers. The second research report looks at how web searchers are using 'universal' search results on Google and the other main search engines and what this means for search engine marketing campaigns. Finally the newsletter takes a technical look at the issues involved when moving a website to a new hosting location or domain name and what impact this can have on search engine indexing and rankings.

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