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Why go online?

Every business should consider the advantages of developing an online presence. However, the days when companies would launch a website because 'it was the thing to do' or because 'our competitors have so we should' are hopefully over! The Internet is becoming a mature sector where companies have clearly demonstrated the effective use of the medium to generate new cost-effective business and to utilise the technology to achieve things not previously possible using traditional channels.

There can be many opportunities and advantages in developing an online business. Many of these revolve around the creation of a website which could be used for a variety of reasons, such as:

Developing an online marketing strategy

Whichever route you decide to take with your online business strategy and how you present your products or services, it will all be a wasted effort if it is not planned and marketed effectively. Like any other area of business, the process needs to be carefully planned and costed, targets set and then continually reviewed to help develop the online strategy in the face of rapidly changing market conditions.

The initial decision to develop an online business, either in isolation or as an extension of an existing 'offline' business will raise such questions as:

How the Web Marketing Workshop can help

When you employ the Web Marketing Workshop at any stage of your online business development, you will benefit from our specialist experience of working with hundreds of websites across different market sectors and utilising a variety of business models.

We will provide you with an objective assessment of your online objectives and potential. We can assess your current situation, your market and competitors to provide either a full online strategy assessment, or our consultancy at different stages of the process.

So, if you're thinking of going online for the first time or want to review your current strategy, contact us to find out how we can help or request our FREE marketing assessment to get an insight into the possibilities available.