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Website usability

‘Usability’ is one of the most important considerations for any website, yet it is often overlooked when the focus is placed on other issues, such as a 'state of the art' design or the requirements for effective search engine optimisation.

Usability is about putting the needs of the user first. It is measured by the quality of a user’s experience on a website - how simple can the site be used, from navigating around, knowing where you are and where to go next, understanding the content and what to do, plus if it’s an e-commerce site, how easy is the checkout process to understand and complete?

Website usability & evaluation is an important part of the website design and development process.Planning and designing your website needs to achieve a balance between all of its potentially conflicting requirements, from being attractive and inviting to look at, to making the content encourage repeat usage, to having a high usability rating and to enable search engines to rank it well. There may need to be a trade-off between some of these factors, but ultimately the balance needs to be achieved so that your site performs its main objective as best as possible – which is ultimately to sell a product or service!

Improving the usability of your website

If you’re developing a new website, you need to consider how it will achieve your objectives most effectively – whether that means providing information or a service, or to sell a product. These are some issues to consider:

If you already have a site which isn’t working as well as you would like, you may need to review the overall user experience to understand why, such as:

How the Web Marketing Workshop can help

Having worked with many different websites across numerous market sectors, we can help by managing the design process of your website, including the ‘requirements elicitation’, which helps to identify your user expectations so that the resulting website will achieve them as efficiently as possible. We can also help by:

If you would like to review or revise the usability of your website, contact us now for more information and find out how we can add value to your website development. Alternatively, request our FREE marketing assessment for an initial report on your website, together with our recommendations for action.