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Understanding website usage

Once you have a web statistics package available to analyse your web logs, it can be used to provide valuable data on your site traffic and usage, which in turn can help you to improve your site and your online marketing activity.

The data provided by web analytics from server log files can answer a wealth of questions, such as:

Many people pay a great deal of attention to these figures, but they can often be disrupted by issues such as user caching, dynamically generated pages, frames and firewalls. Different packages use a variety of methods to get round these inaccuracies, meaning that it is also difficult to compare statistics between packages. However log files and web analytics packages are very useful for monitoring trends over time.

Some site usage issues to consider

How the Web Marketing Workshop can help

Testing and measuring website usage requires an objective, methodical approach in order to get meaningful results. If you have a specific problem that needs solving or want to explore how you can move your website forward, we can help you to identify problems as well as suggest and implement solutions.

If you feel you could be getting more from your website through a better understanding of your users, contact us now for more information or request our FREE marketing assessment.