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Internet marketing research and statistics

As the use and importance of the Internet has developed as a business tool, there is now more research being done to help companies understand the trends in usage and the main sites being used - including which search engines are important.

As with many aspects of the web, much of the research comes from the US, but other research studies in Australia, the UK and other countries also bear out the main results being found. Here is a selection of some useful research studies:

User behaviour and search engines.

The following surveys have provided some valuable data on how web users search and interact with sites online - follow the links to the original surveys or summaries of the main findings:

The popularity of search engines.

A number of research organisations track the volume of traffic on the web, either specifically on search engines, or on the largest web sites (which tends to include the main portals and search engines). These regular surveys illustrate the volume of web traffic that the top search engines receive. The three main services are:

To find out how your website can achieve the most from the Internet and search engine usage, please contact us for more information or you can request a FREE marketing assessment on your website.