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E-mail Marketing Tips

E-mail marketing has rapidly developed as a key online marketing technique over the past decade, being seen as a highly cost-effective form of direct marketing. This can still be the case, with careful planning and management, but the rise of e-mail spam now makes the task much harder and, together with email regulations, means that implementing a campaign can be fraught with difficulties.

When planning a new campaign, consider the general advice offered on our main e-mail marketing page, but also follow these tips to help develop a successful response:

General planning for e-mail marketing

E-mail marketing lists

Creative execution

Testing e-mail marketing campaigns

If you would like to discuss the planning and implementation of e-mail marketing campaigns for your business, please contact us now for more information. Alternatively, why not request our FREE marketing assessment to discover what online marketing opportunities may exist for your site.