Book reviews - Search engine marketing

Read about the major growth area of online marketing - search engine marketing is now big business and an ideal way for all business websites to test the market or to develop cost-effective marketing campaigns that are targeted at the best online prospects. Titles here cover search engine optimisation and pay-per-click (PPC) advertising. Follow the links below to read more details on each title:

• Insiders Guide to SEO, by Andreas Ramos and Stephanie Cota
• Marketing through Search Optimization, by Alex Michael, Ben Salter
• Pay-Per-Click Search Engine Marketing Handbook, by Boris and Eugene Mordkovich
• Search Engine Positioning, by Frederick Marckini
• Winning Results with Google AdWords, by Andrew Goodman
• Search Engine Visibility, by Shari Thurow
• Search Marketing Strategies, by James Colborn

This is one section of book reviews we have included on this website, covering a wide range of titles on Internet business and marketing strategy and techniques. You can find more books here:

• Online business strategy
• Internet marketing
• Email marketing
• Web design & general reference
• Searching the web

To find out how your website can achieve the most from Internet marketing, please contact us for more information or you can request a FREE marketing assessment on your website.