Jump to the: [content for this page][navigation menu.]

Book reviews - Internet marketing & website strategy

We've compiled a selection of books that can provide valuable background reading on Internet business strategy, search engine marketing and other online marketing techniques, as well as some general titles on using search engines and related web issues.

These books can provide some useful background information and knowledge on the Internet business market and on different marketing techniques and we've retained some older books here that could still prove useful despite the rapid changes in this field. We are also on the look-out for other new titles which will be added here when published and featured on the main introductory pages for each category.

You can either follow the links below to read the reviews on a selection of books covering the following subjects or you can visit our blog, which includes some of the reviews from below, as well as more recent titles:
Web Marketing Book Reviews Blog.

Unleashing the Killer App by Larry Downes and Chunka MuiOnline business strategy

These titles take a strategic look at doing business on the Internet, whether you run a small business or a major corporation. They can provide ideas and suggestions to help your business get the most from an online business plan and so present a good introduction to the whole market. More...

 

 

Internet marketing

This collection of books covers a wide range of subjects and ideas involved in Internet marketing techniques, combining lists of options within individual titles, to specific titles on such areas as website copywriting and online PR. More...

Winning Results with Google AdWords, by Andrew GoodmanSearch engine marketing

Read about the major growth area of online marketing - search engine marketing is now big business and an ideal way for all business websites to test the market or to develop cost-effective marketing campaigns that are targeted at the best online prospects. Titles here cover search engine optimisation and pay-per-click (PPC) advertising. More...

 

Email marketing

Email marketing is a big subject in its own right and these books review the issues and techniques involved in running a successful email marketing campaign. More...

Donít Make Me Think!, by Steve KrugWeb design & general reference

There are hundreds of books about web design or using the Internet, catering for all skill levels. We've made a small selection here of titles relevant to Internet marketing and web use, including usability and design issues, plus ways to get the most out of Internet search engines and browsers. More...

 

 

Searching the web

As an Internet user you'll often need to use search engines to find the best information available. Here are some valuable books showing you how to make the most of web searching. More...

 

If you'd like to find out more about how your website can achieve the most from Internet marketing, please contact us for more information or you can request a FREE marketing assessment on your website.